Social media is the fastest way to connect people from any distance or corner of the world. The way social media has been spreading is quite interesting. As time changes social media trends and technologies are also getting advanced. This is also essential for businesses to stay up to date and keep upgrade their social media profiles on a timely basis. Sometimes, changes are not sudden but can happen moderately.
Here we will talk about some social media trends for the upcoming new year 2020:(1)
1. Ephemeral Content
Ephemeral content is becoming even more popular these days. It is the type of content that appears on social media for a short time like just for one day or something. This type of content is Idiotically in demand on social media platforms. Example of Ephemeral Content is Facebook stories, Instagram stories, snap chat stories.
2. Speedy Growth of Video
Video trend on social media is growing day by day. We can see its adoption
- More than 56% of internet users watch videos on Facebook, Twitter, Instagram, or Snapchat.(2)
- 70% of 50–64 year olds use YouTube (3)
- 1 in 3 social video viewers watch videos produced by brands.
3. Changes for Influencer Partnerships
Influencer marketing has boomed in recent years. If we talk about the big change in influencer marketing then Instagram makes a big decision of hiding likes from the Instagram post. The suggestion is to benefit mental health and give relief from stress from being judged by users.
4. Gen Z to VR and AR Adoption
We are using virtual reality (VR) and augmented reality (AR) grow into some surprising areas of marketing. For e.g. Amazon is providing availability of try virtual clothes and give them the chance to explore more products. GenZ is rapidly using these technologies as a normal part of their daily lives.
5. Fake News & Regulation
The term fake news always hit the mind on to social media posts. Most of the fake news spread through social media channels in a country which can lead to an imbalanced situation in the nation’s system. To ignore this marketer will have to deal with stricter regulations. Facebook will soon introduce updates for marketers to provide more data security.Social Media Marketing Trends 2020