Why Search Engine Optimization is important in a digital agency?

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There is no one size fits all solution when it comes to digital marketing campaigns. It is important to keep in mind that every business is different, with different audiences and goals, and therefore requires its own uniquely crafted digital marketing strategy.

  • Search engine optimization is a interaction with your website online and in many cases offline too. It is far more than the traditional approach of focusing on what ‘Google needs’ and driven by user needs and data based decision making.
  • A digital agency MUST have SEO in a multi-channel marketing world, where SEO often pulls together other, sometimes competing, marketing mediums.
  • For a forward thinking agency, big data is at the fore, and SEO, when delivered successfully, is perhaps the marketing channel which works with data the most.
  • SEO is the only free way to rank on the first page of Google. Plus, when you get to the first three spots on Google you get 80% of traffic. Also, most internet users skip past paid ads and go strait to the organic results.

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